Description
Lulu.com 21st Century FMCG Consumer Marketing by Manal Haddad
An effective marketing strategy helps in aligning company goals to its strategies improve overall performance and perkup sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of todays consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues risks and challenges will be looked into to provide answers to the three magical questions: Whats changed? How to Adapt? and Whats Next?show more