401 Killer Marketing Tactics at Meripustak

401 Killer Marketing Tactics

Books from same Author: Feltenstein and Tom

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Feltenstein and Tom
    PublisherMcGraw Hill
    ISBN9780070636699
    LanguageEnglish
    Publish YearJanuary 2006

    Description

    McGraw Hill 401 Killer Marketing Tactics by Feltenstein and Tom

    No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle. Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc--the man behind the McDonald's empire--401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients--including Morton's Steak House, Wendy's, Wolfgang Puck, Ben and Jerry's, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others--Tom Feltenstein shows you how to: Outwit, out-market and out-sell your competition every time, Wage champagne marketing and promotional campaigns on a beer budget, Develop a solid marketing plan and stick with it, Motivate and reward your employees for maximum sales results.