Description
Hachette India 50 Ideas You Really Need to know by Edward Russell-Walling
The fourth title in the Quercus "Ideas You Really Need to Know" series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. Clear and concise explanations of the following concepts are included: Adhocracy Art of War Balanced Scorecard The Boston Matrix Branding Business Process Re-engineering Career Anchor Competitive Advantage Continuous Process Improvement Core Competencies