Description
KOGAN PAGE LIMITED AI Strategy for Sales and Marketing by Katie King
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present._x000D__x000D_AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust._x000D__x000D_Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX._x000D_ _x000D_
Chapter - 01: AI and the future of work and society;_x000D_
Chapter - 02: Strategic AI tools for marketing, sales and CX;_x000D_
Chapter - 03: How AI is reshaping the world of retail and hospitality;_x000D_
Chapter - 04: Driving change in the automotive and manufacturing sectors;_x000D_
Chapter - 05: Optimizing AI data insights in finance, law and insurance;_x000D_
Chapter - 06: Revolutionizing customer support in the telecoms sector;_x000D_
Chapter - 07: New economic model for the robot revolution;_x000D_
Chapter - 08: A framework for AI success;_x000D_
Chapter - 09: Flourish or self-destruct?;_x000D_