Description

This text addresses the synergy between quantitative and qualitative approaches to research in business in one textbook. Accessible discussions it takes students from the simple beginnings of descriptive statistics through to the advanced level of multivariate techniques.

More Details about APPLIED RESEARCH DESIGN FOR BUSINESS

General Information  
Author(s)PAGE
PublisherMcGraw Hill
ISBN9780071321099
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011