Description
Routledge Absolute Essentials of Marketing Research 1st Edition 2021 Hardbound by Bonita M. Kolb
- Homes in on the key areas of Marketing Research, making it perfect supplementary reading for any module on the subject. - Takes a step-by-step approach to the full Marketing Research process. - Pedagogical features include an essential summary, discussion questions for use as a teaching resource, and worksheets as supplementary resources for practical planning.