Description
Oxford University Press Accounting - A Smart Approach by Mary Carey ET AL
Are you looking for a fresh, innovative approach to accounting that will engage your students and truly bring the subject to life? Then meet Sam Smart. In chapter one we meet Sam as he is setting up his own business and looking at the financial information needed when starting to trade. We then follow him through the textbook as the business grows to a multinational manufacturing and retailing company. We learn with Sam how to assess the success of his business, finance day to day activities, make pricing decisions, invest in product launches and new distribution channels, and control an expanding business. Developed specifically with non-specialist students in mind, and tested and reviewed by business students, this is the perfect textbook for your introductory accounting module. Covering all the core topics found on a typical introductory accounting module, this fully integrated case study will give students the confidence they need to successfully approach their course and exams.
Combined with the wealth of additional examples and self-test exercises available, students will not only develop an appreciation of how accounting information allows a manager to make key business decisions, but they will also acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologie...