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Advertising And Promotions: An Integrated Brand Approach 6th Edition

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Key Features
  • Cutting-edge coverage highlights todays most current topics and emerging trends.
  • New adcritic videos introduce students to some of todays most creative examples in advertising.
  • Expanded visuals and the latest ad examples bring learning to life.
  • A leader in brand strategy, this edition continues to be among first to introduce emerging trends.
  • Practical structure clearly presents fundamentals of advertising.
  • Integrated international coverage highlights global advertising issues.
Description

Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, from leading authors Semenik/Allen/O'Guinn. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice as the book's contents follows the same process as an actual advertising agency.

More Details About Advertising And Promotions: An Integrated Brand Approach 6th Edition
General Information
Author(s)Thomas O'Guinn , Chris Allen , Richard J. Semenik , Hans Rudiger Kaufmann
PublisherCengage India
Edition6
ISBN9788131517383
Pages752
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012
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