Description
Pearson Education Advertising Management 5Th Edition by David A Aaker and Rajeev Batra
Advertising Management includes all relevant current research and readings. It explains in detail various theories, plans and actions. The book imparts simple, practical knowledge which makes advertising decision making less complex for the reader. The authors highlight the importance of marketing strategy, analysis and plan. To make the theories and research practically relevant, many Cases, Exercises, and Discussion Questions have been included in the book. The 5th edition has new chapters added to it.