Description
Ess Ess Publications Advertising Society And Consumer Culture by Roxanne Hovl and and Joyce M Wolburg
Advertising, Society, and Consumer Culture is designed as a core textbook for courses in Advertising and Society. Authors Roxanne Hovland and Joyce Wolburg develop an integrated, theory-based perspective that provides students with a framework for understanding past, present, and future issues in advertising communications. Chapters cover the entire range of social, political, cultural, regulatory, and economic issues surrounding advertising and its role in modern society. Among the many social issues discussed are advertising and gender stereotyping, advertising to venerable audiences and the distribution of wealth in a consumer society. About the Author Roxanne Hovland is Professor of Advertising in the School of Advertising and Public Relations in the College of Communication at the University of Tennessee, Knoxville. She conducts research on gender issues in advertising and advertising regulation. She's also interested in a variety of economic and social matters involving advertising and consumer culture. Her work appears in the journals Sex Roles, Journal of Interactive Advertising, Journalism Quarterly, Alcoholism Treatment Quarterly, Journal of Macromarketing, and Communications and the law. She coauthored (with Gary Wilox) Advertising in Society, which named one of the most influential books in advertising by readers of the Journal of Advertising. She received a Master's degree in advertising and a Ph.D in communications from the University of illinois and earned a B.S. from the University of Florida. Joyce M. Wolburg is Associate Dean for Graduate Studies and Research and Chair of the Department of Advertising and public Relations in the Diederich College of Communications at Marquette University in Milwaukee, Wisconsin. Her research interests include international advertising, smoking-cessation campaign strategies, the ritual meaning of binge drinking among col