Airline Operations And Management A Management Textbook  at Meripustak

Airline Operations And Management A Management Textbook

Books from same Author: Gerald N Cook and Bruce G Billig

Books from same Publisher: Taylor & Francis

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Gerald N Cook and Bruce G Billig
    PublisherTaylor & Francis
    ISBN9781138237537
    Pages344
    BindingSoftbound
    LanguageEnglish
    Publish YearMarch 2017

    Description

    Taylor & Francis Airline Operations And Management A Management Textbook by Gerald N Cook and Bruce G Billig

    Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.