Description
Sage An Introduction to the Business of Tourism 2019 Edition by Venu Vasudevan, B.P. Vijayakumar, B.R. Roy
This textbook offers a lucid understanding of the business of tourism and helps students gain professional and entrepreneurial insights. An outcome of years of experience and practice, An Introduction to the Business of Tourism offers a fresh perspective of the skill-oriented, knowledge-based and multi-disciplinary arena of the tourism business. It presents a balanced mix of the basic principles and concepts, their application and policy implications as well as the business realities and operational aspects of the tourism industry.Divided into four sections and spread across nineteen chapters, this textbook delves deep into Indian and international tourism experiences with numerous integrated case studies and examples.Key Features: * Special emphasis on recent business aspects of tourism from local and global perspectives* Over 45 case studies to provide valuable insights into current business trends to strengthen the practical knowledge of students* Each chapter has review questions and activities to support self-assessment.* Book-end glossary of major concepts and terminologies to facilitate quick scan and easy understanding Table of contents : - AcknowledgementsSECTION A: TOURISM-AN OVERVIEWAN INTRODUCTION TO TOURISMPrefaceIntroductionThe Complexity of TourismTourism as a Global PhenomenonEconomic Significance of TourismEvolution of TourismDefining TourismRelated ConceptsTypes of TourismTourist TypologiesPros and Cons of TourismConclusionCHAPTER 2 CONCEPTS AND TERMSIntroductionTourism Product and IndustryGoods and ServicesComponents of Tourism IndustryStakeholders in TourismTourism and SustainabilitySustainable TourismEcotourism'Rural' TourismSpecial Interest TourismAgritourism or AgrotourismWine TourismLighthouse TourismCemetery TourismAvitourismPhotography TourismTrekkingBikingArchitecture TourismMilitary TourismSpa TourismFilm TourismResponsible TourismConclusionCHAPTER 3 DEMAND AND SUPPLY IN TOURISMIntroductionWhy Study Tourism Demand?Understanding Consumer BehaviourMotivationMaslow's Hierarchy of Human NeedsTourism DemandThe Demand CurveElements of Tourism DemandFactors Influencing Tourism DemandChanges in DemandElasticity of DemandDemand ForecastingTourism Supply/Elements of the SupplyMarketMeasurement of TourismDecision-making ProcessGovernmentsPromotionNGOs and Local CommunityWhat to Measure?Methods of Collection of StatisticsLimitationsConclusionCHAPTER 4 ORGANIZATIONS IN TOURISM AND CULTUREIntroductionRole of International OrganizationsUnited Nations World Tourism OrganizationFunctions of UNWTOUNWTO and World Tourism DayInternational Civil Aviation OrganizationUnited Nations Educational, Scientific and Cultural OrganizationAdvisory BodiesIndustry or Sectoral OrganizationsSustainable Tourism for Eliminating Poverty FoundationConclusionSECTION B: THE TOURISM BUSINESSCHAPTER 5 DESTINATIONSIntroductionDefinitionIs the Golden Triangle One Destination or Three?Components of a DestinationTypes of DestinationsCore and Periphery AttractionsSeasonalityThe Destination Life CycleManaging DestinationsDestination Management Organizations (DMOs)The Indian ScenarioRegional Tourism Organizations and National Tourism OrganizationsDestination MarketingImpact of Tourism on DestinationsConclusionCHAPTER 6 ATTRACTIONSIntroductionDefinitionsCategories of Tourist AttractionsManagement of AttractionsElements of Successful Tourism AttractionsVisitor Management and Carrying CapacityFunding StrategiesEntertainment AttractionsEventsConclusionCHAPTER 7 ACCOMMODATIONIntroductionCategories of AccommodationTypes of AccommodationOrganizational Structure and Functions in HotelsHotels in a Globalized WorldOperating Models in AccommodationThe Accommodation Sector and the EconomyEmployment Generation and AccommodationAccommodation and HospitalityClassification of HotelsAlternatives to HotelsCapsule/Pod hotelsUncertainties in the Accommodation SectorTaxation in the Accommodation SectorConclusionCHAPTER 8 TRAVEL AND TOUR OPERATIONSIntroductionThe College TourThe Tour OperatorTypes of Tour OperatorsGroup Inclusive Tours and Free Independent TravelThe Tour Operation ProcessDevelopment of Tour PackagesResearchField VisitNegotiations and ContractingTour Costing and PricingBrochure Production and DistributionMarketingDestination Management Company (DMC)Charter OperationsMICE TourismGeneral FeaturesThe Significance of MICE Market for DestinationsExhibitionsIncentive TravelThe Travel AgencyWhat Does a Travel Agent Do?Travel Management CompanyThe Travel Agent and the Tour OperatorTrendsBlurring of LinesElectronic Intermediaries and E-CommerceConclusionCHAPTER 9 TRANSPORTATIONIntroductionThe Evolution of TransportAviation in TourismThe Jet AgeCivil Aviation in IndiaAirports / Regulation of Civil AviationCivil Aviation PolicyFreedoms of the AirMinistry of Civil Aviation(MoCA)Rail TransportationIndian RailwaysRoad TransportationRoad Transport and Tourism in IndiaWater TransportCruise TourismConclusionCHAPTER 10 MARKETINGIntroductionDefining MarketingSales and MarketingThe Marketing MixThe 7 Ps of Service MarketingThe Extended Ps Framework and TourismFrom 4 Ps to 4 Cs?The Environment and MarketingMarket ResearchDestination MarketingThe Destination As a BrandLeisure MarketBusiness Travel MarketRole of Stakeholders in MarketingMarketing and PromotionMedia and Public RelationsConclusionSECTION C: TOURISM IN INDIACHAPTER 11 TOURISM SECTOR IN INDIAIntroductionHistoryIndia in International TourismArrivalsPurpose of VisitIndia as a Source MarketDomestic Tourism in IndiaRecognized TourismIndustry UnitsHotels SectorHotel Classification SystemFederalism and TourismCommunity Participation in TourismLocal Governments and TourismTourism EducationProspects for Employment GenerationOutlook for TourismConclusionCHAPTER 12 CULTURAL HERITAGE OF INDIAIntroductionCultureCultural TourismHeritageWorld Heritage ListsInternational Convention on Intangible HeritageHeritage of IndiaWorld Heritage Sites in IndiaArchaeological Survey of India (ASI)Tentative ListHeritage Assets and Tourism DevelopmentConservation, Tourism and the CommunityManagement of Cultural HeritageMuseums as Cultural ProductsHandicraftsIntangible Heritage of IndiaDances of IndiaRepresentative List of the Intangible Cultural Heritage of HumanityVisual Arts of IndiaConclusionCHAPTER 13 NATURAL HERITAGE OF INDIAIntroductionIndia: A Land of BiodiversityPeople within Protected AreasManagement of Protected AreasProtected Areas and Wildlife TourismNature Tourism: Boon or Bane?Tiger-centric' TourismManagement of Tourism in PAs/ Strategy for Managing Tourism in Protected AreasWhat Should Be Done?Communities and EcotourismNature-based TourismDiving in IndiaConclusionCHAPTER 14 TOURISM BUSINESS IN INDIAIntroductionHotel IndustryMajor Hotel ChainsHotels and Rooms InventoryBeyond the StatisticsDistribution of HotelsTrends in the Accommodation IndustryHotels in Public Sector / Indian Innovations: PalacesHeritage HotelsThe Travel and Tour SectorEmerging Trends in Destination ManagementBusiness DevelopmentLooking to the FutureDomestic TourismMICE Tourism in IndiaThe India Outbound Travel MarketDubai: The Most Popular DestinationReasons for Increase in Outbound TravelDestination Marketing in IndiaOutlook for the Outbound MarketThe New Attitude to TravelThe Evolving Role of the Tour OperatorConclusionCHAPTER 15 GOVERNMENT BODIES IN INDIAN TOURISMIntroductionHistory of Policy Making in TourismPlanned Tourism DevelopmentWhat Is Planning?Destination PlanningPlanning and the Ministry of TourismPlanning for Sensitive DestinationsNational, State and Local GovernmentsGovernment and the Tourism ProductMinistry of TourismIndia Tourism Development Corporation (ITDC)Tourism EducationState Governments and TourismConclusionSECTION D: TOWARDS THE FUTURECHAPTER 16 IMPACTS OF TOURISMIntroductionEconomic ImpactsSocial ImpactsEnvironmental ImpactsPositive Impacts of TourismConclusionCHAPTER 17 SUSTAINABLE DEVELOPMENT OF TOURISMIntroductionWhat Is Development?Sustainable Development in TourismCharter for Sustainable TourismAgenda 21 for Travel & TourismMajor Sustainable Tourism InitiativesProtect Children CampaignUNWTO World TourismNetwork on Child ProtectionResponsible TourismGuiding Principles of Responsible TourismKerala DeclarationCHAPTER 18 CLIMATE CHANGE AND TOURISMIntroductionWeatherClimateClimate ChangeTourism as a ContributorMitigation MeasuresTransportAccommodationTour OperationThe Role of TouristsDestinationsAdaptation MeasuresThe UNDP FrameworkTowards a Framework for AdaptationConclusionCHAPTER 19 TOWARDS THE FUTUREIntroductionICT and E-businessBarriers to AdoptionThe Digital Divide in TourismSocial Media and TourismICT and IndiaDemographic ShiftThe Future of 'Family' HolidaysAccessibility in TourismCrises and InsecurityConclusionGlossaryIndexshow more