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Analytics And Dynamic Customer Strategy: Big Profits From Big Data

Analytics And Dynamic Customer Strategy: Big Profits From Big Data
Books from same Author: JOHN F TANNER JR
Books from same Publisher: John Wiley

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Description

This book is intended for a broad audience of marketers in both business to consumer and business to business industries, though it is more likely that business to consumer marketers will be early adopters. The goal is to inform marketing practice and aid business leaders navigating through the competitive storms unleashed by technological change. Using data from a five-year study, as well as case studies and other research, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.

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General Information
Author(s)JOHN F TANNER JR
PublisherJohn Wiley
ISBN9788126551613
Pages256
BindingPaperback
LanguageEnglish
Publish YearJanuary 2014
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