Description
BPB Publications Applications Of Digital Marketing For Success In Business by Abhishek Das
The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes marketing in the Digital Era starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World deals with the realm of social media followed by online branding building traffic Web business models and e-commerce.
Online Tools for Marketing deals with various Web tools for building consumer engagement content management campaign management consumer segmentation and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing Email Marketing Online advertising. Apart from that it also includes how to generate the lead for you business how to perform the mobile web marketing how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So for that I also add the how to create the digital marketing strategy. Finally The Freelancer work how to earn money with digital marketing by doing work as a freelancer. Numerous examples exhibits and illustrations have been included to help students assimilate the concepts better.
Tagline
Basic guide to learn digital media platform.
Key Features
Learn the concept of marketing in the Digital Era
Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium
Know the Online Tools for Marketing various Web tools for building consumer engagement
Book explains steps to generate the lead for your business
What Will you Learn
Basic concepts of Digital Marketing
Website Planning & Creation Search Engine Optimization(SEO)
PPC Advertising With Google & Optimization
Google Analytics
Who This Book is For
Digital Marketing is designed as a textbook for management students specialising in marketing