Description
Aman Publications Atithi Devo Bhava by Singh and R K
India is amongst the most widely preferred tourist destinations today - a phenomenon that is encouraged by the adage Atithi Devo Bhavah, which denotes the respect and honour that is meted out to the tourists who visit this country. The Ministry of Tourism has launched the Atithi Devo Bhavah campaign to attract more number of tourists and the end-results speak volumes about the progress. The concept is aimed at capacity building for service providers and stakeholders in the tourism sector to make the tourists aware of the benefits in India and the need to treat them with traditional care and utmost courtesy. This book is a one stop manual on what tourism in India entails. Taking an insightful and in-depth look into the factors which make India an attractive and fascinating destination on a tourist's itinerary, it also acts as an invaluable guide for those in the hospitality industry. It is hoped, that being an illumi-nating and insightful look into the tourist destination that india is, and what it means for the tourism industry in this country, the book would account for an enriching and satisfying reading experience.