Attitudes Personality and Behaviour at Meripustak

Attitudes Personality and Behaviour

Books from same Author: Ajzen

Books from same Publisher: McGraw Hill

Related Category: Author List / Publisher List


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General Information  
Author(s)Ajzen
PublisherMcGraw Hill
ISBN9780071074261
Pages192
BindingPaperback
LanguageEnglish
Publish YearJanuary 2010

Description

McGraw Hill Attitudes Personality and Behaviour by Ajzen

This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships. These novel developments provide insight into the predictability and unpredictability of human behaviour. While the book is written primarily for students and researchers in social, personality, and organizational psychology, it also has wide-reaching appeal to students, researchers and professionals in the fields of health and social welfare, marketing and consumer behaviour.


Key Features:-

  • Recent innovations in the assessment of attitudes and personality
  • The implications for prediction of behaviour of these innovations
  • Differences between spontaneous and reasoned processes
  • The most recent research on the relations between intentions and behaviour