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BASIC MARKETING 15E

BASIC MARKETING 15E
Books from same Author: PERREAULT
Books from same Publisher: McGraw Hill

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Key Features
  • Introduces marketing orientation and customer value in the context of an overall integrative model o
  • Focuses on exploring how the strategy planning process should lead to decisions about a target marke
  • Integrates topics of special interest, like services, relationship marketing, cultural diversity, en
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Description

This edition of Basic Marketing builds upon its pioneering beginnings that introduced the "four PS" to the introductory marketing course. The unifying focus of this text has always been on marketing decision-making pertaining to identifying and meeting customers' needs.

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General Information
Author(s)PERREAULT
PublisherMcGraw Hill
ISBN9780070620186
BindingPaperback
LanguageEnglish
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