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Behavioural Finance at Meripustak

Behavioural Finance by FORBES WILLIAM, Wiley India

Books from same Author: FORBES WILLIAM

Books from same Publisher: Wiley India

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General Information  
Author(s)FORBES WILLIAM
Publisher Wiley India
ISBN9788126529360
Pages464
BindingPaperback
LanguageEnglish
Publish YearJanuary 2012

Description

Wiley India Behavioural Finance by FORBES WILLIAM

Behavioural Finance' builds on the knowledge and skills that students have already gained on an introductory finance or corporate finance course. The primary focus of the book is on how behavioural approaches extend what students already know. At each stage the theory is developed by application to the FTSE 100 companies and their valuation and strategy. This approach helps the reader understand how behavioural models can be applied to everyday problems faced by practitioners at both a market and individual company level. The book develops simple formal expositions of existing attempts to model the impact of behavioural bias on investor/managers' decisions. Where possible this is done grounding the discussion in practical, numerical, examples from the financial press and business life.



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