Description
WILEY INDIA Big Data : Understanding How Data Powers Big Business 1St Edition by BILL SCHMARZO
Social media analytics, web-tracking and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition and markets. Armed with the insights from big data, companies can improve customer experience and products, add value and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done and that's where this practical book comes in.