Description


Key Features:-

  • Hands-on and fact-based recommendations for the Indian market
  • How advertising drives brands
  • How to launch and establish new brands
  • The growth and enrichment of brands
  • Brand management

More Details about BRANDS AS ENGINES FOR PROFIT

General Information  
Author(s)JONES
PublisherMcGraw Hill
ISBN9781259005893
BindingHardcover
LanguageEnglish
Publish YearJanuary 2012