Description

Anderson builds the book around a framework of understanding, creating and delivering value. The third edition of this text retains the framework for understanding, delivering and creating value that was established in the first edition, giving the readers a framework for understanding the topic.Viewed from an international perspective- rather than a purely American one- Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.

More Details about BUSINESS MARKET MANAGEMENT(B2B) 3E

General Information  
Author(s)JAMES C ANDERSON
PublisherPEARSON
Edition3
ISBN9788131731635
Pages496
BindingPaperback
LanguageEnglish
Publish YearJanuary 2010