Shopping Cart
0 Item in Cart

BUSINESS MARKETING: TEXT & CASES
Click for related books: HAVALDAR

Rating  
(80 Ratings)

Retail Price: 595.00/-
Price: 536.00/-
Inclusive all taxes
10.00% OFF
Sold By: Store4Doctors

Offer 1: Get 10.00% + Flat ₹ 50 discount on shopping of ₹ 1500
                use code:
MPSTK50

Offer 2: Get 10.00% + Flat ₹ 150 discount on shopping of
                ₹ 5000 use code:
MPSTK150

Free Shipping (for orders above ₹ 499)  *T&C apply.

Out of Stock Click For New Edition



Key Features
  • Chapter on Product and Brand Strategy?
  • Chapter on business-to-business marketing through e-commerce
  • Detailed discussion on Customer value in business markets
  • Extensive coverage of Relationship marketing and Customer Relationship Management
  • Discussion on New concepts of product lifecycle management for new product development
Description

This Business marketing text is unique in its emphasis on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. The additions and changes shows, in a realistic way, the emerging trends in business marketing practices. In particular, the following new features have been included in the third edition.This book focuses on the needs and interests of an Indian reader. Its emphasis is on global thinking, but its plan is to act locally. The organisation of the book is based on the current marketing thinking and new ideas to meet the new challenges.

More Details About BUSINESS MARKETING: TEXT & CASES
General Information
Author(s)HAVALDAR
PublisherMcGraw Hill Education (India) Pvt Ltd
ISBN9780070083257
LanguageEnglish
Publish YearJanuary 2010
Reviews of BUSINESS MARKETING: TEXT & CASES
Average Rating

Write A Review

TOP REVIEWS


Top Reviews lists the most relevant product reviews only.


RECENT TOP REVIEWS