Description

Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researches. Emphasis on data analysis is the key strength of this book. The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.

More Details about BUSINESS RESEARCH METHODS

General Information  
Author(s)NAVAL BAJPAI
PublisherPEARSON
ISBN9788131754481
Pages730
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011