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BUSINESS RESEARCH METHODS

BUSINESS RESEARCH METHODS
Books from same Author: NAVAL BAJPAI
Books from same Publisher: PEARSON

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Description

Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researches. Emphasis on data analysis is the key strength of this book. The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.

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General Information
Author(s)NAVAL BAJPAI
PublisherPEARSON
ISBN9788131754481
Pages730
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011
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