More Details about BUSINESS RESEARCH METHODS

General Information  
Author(s)GUPTA
PublisherMcGraw Hill
Edition1st Edition
ISBN9781259005039
Pages464
BindingSoftbound
LanguageEnglish
Publish YearJune 2012

Description

This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practising managers and researchers in various fields.