Description

This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practising managers and researchers in various fields.

More Details about BUSINESS RESEARCH METHODS

General Information  
Author(s)GUPTA
PublisherMcGraw Hill
Edition1st Edition
ISBN9781259005039
Pages464
BindingSoftbound
LanguageEnglish
Publish YearJune 2012