Description
Unknown Bad Things Good Companies A Crisis Communications Handbook by Matthew Montague
Bad Things Happen To Good Companies And The Risk To The Organization Has Grown. The Proliferation Of News Sources Has Created A Voracious Appetite For New Material. The Internet And Blogs Allow A Situation To Explode Instantly Into The Local, Regional, Or National Attention, Threatening To Destroy In A Matter Of Hours An Image, A Brand, And A Reputation That Took Years To Build. Too Often, Organizations Respond To These Emergencies In A Haphazard And Irrational Manner. The Results Are Dismal: Haphazard Statements Bewilder And Embitter The Press; Leaks And Rumors Proliferate; The Public Is Misled, Confused, Fearful, And Resentful; And The Corporation'S Value And Reputation Are Savaged. Bad Things Happen; But Bad Public Relations Doesn'T Have To. Organizations Should Create A Plan For Communications In The Event Of An Adverse Event To Allow For A Rapid, Reasoned Response. This Book Also Includes An Appendix On Crisis Communications On The Internet.