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Basic Marketing at Meripustak

Basic Marketing by Perreault, McGraw Hill

Books from same Author: Perreault

Books from same Publisher: McGraw Hill

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  • General Information  
    Author(s)Perreault
    PublisherMcGraw Hill
    Edition19
    ISBN9781259060762
    Pages832
    BindingPaperback
    LanguageEnglish
    Publish YearApril 2013

    Description

    McGraw Hill Basic Marketing by Perreault

    Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.