Description
PEARSON INDIA Beverage Managers Guide To Wines Beers And Spirits by JOHN P LALOGANES ET ALL
Features
Presents the history of alcohol from its beginning to the present, illustrating the origin and roles these beverages have played as they have evolved over time..
Discusses alcohol safety as it relates to lessening the liability of the beverage establishment.
In-depth Coverage of Marketing and Advertising: Two chapters on marketing and advertising, both traditional online and social, mobile, and local, are included.
Includes numerous features that attract, engage, and navigate the visual, auditory, and kinesthetic learner, including: Clearly stated chapter learning objectivesroadmaps for each chapter to help readers track learning..