Description
John Wiley Beyond Advertising: Creating Value Through All Customer Touchpoints by Yoram Jerry Wind and Catharine Findiesen Hays
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators and academics all grappling with today’s unique challenges and opportunities.