Description
Taylor & Francis Ltd Beyond Powerful Radioa Communicators Guide To The Internet Age-News Talk Information & Personality 2011 Edition by Valerie Geller
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads Part I Tools: Creating Content for Any Platform1 Creating Powerful Content-No Longer "Just Radio" 2 Are You a Generator or a Reactor?3 Personality Radio and Morning Shows4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!)5 Local vs. National Programming6 Performance and Formatics7 Finding and Developing Talent8 Airchecking9 Managing High-Ego Talent10 Avoiding Burnout11 Show Prep12 Producers13 Radio Talk Shows14 Call Screening15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities16 Public Service Part II Storytelling and Voice17 Becoming a Powerful Storyteller18 Your Voice-Improving Your InstrumentPart III News 19 Creating Powerful News20 In Case of Emergency 21 Citizen Journalism22 Traffic and Weather Together23 Newswriting24 News Anchoring25 Multi-version News26 Integrating News and Talk for Radio, TV and the Web27 Integrating Radio and TV NewsPart IV Working Across Multi-Platforms28 Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...Part V Marketing Content29 Promotion30 Branding-Building The Brand Beyond RadioPart VI Making Money31 Sales and Commercials32 Fundraising and GivingPart VII Understanding the Audience33 LifeStage Demographics34 ResearchPart VIII Final Notes35 Final NotesResources