Description
Taylor and Francis Ltd Big Data Analytics 1st Edition 2022 Hardbound by Alam, Mansaf
Presents concepts of data for business decision making as well as algorithms and models used to analyze data used to solve business problems.Use data analytics to inform decisions related to product price and possession utilities Market products on the basis of consumer analytics 1. Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs 2. The Responsibility of Big Data Analytics in Organizational Decision Making 3. Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators 4. Prediction of Marketing by Consumer Analytics 5. Web Analytics for Digital Marketing 6. Smart Retailing: A Novel Approach for the Retail Business 7. Leveraging Web Analytics for Optimizing Digital Marketing Strategies 8. Smart Retailing in Digital Business 9. Business Analytics and Performance Management in India 10. Parameterized Fuzzy Measures Decision Making Model Based on Preference Leveled Evaluation