Description
Oxford University Press Brand Management 2Nd Edtion by Kirti Dutta
ProvidesBranding has always been a vital part of any business, but the current testing times have made it more important than ever before. With the rise in social media consumption, consumers get exposed to information about existing and new brands every day. the second edition of Brand Management—Principles and Practices is a comprehensive textbook that explores the core concepts of branding and illustrates them through numerous real-life examples, chapter-end case studies, images, and videos. Designed especially for students of postgraduate management programmes specializing in marketing, the illustrative and practical approach would be beneficial for professionals too. a complete understanding of brand management from the steps that can be followed to create a brand to how the brands can be sustained for longevity and growth of the organization. It tries to demystify and simplify the concept of creation, execution, and management of successful brands.