More Details about Branding Astras

General Information  
Author(s)Sage Value Pack
PublisherSAGE Publications India Pvt Ltd
Publish YearSeptember 2011


These practice-based books coming from Jagdeep Kapoor who heads Samsika Marketing and has helped build brands such as Nakshatra, Godrej Cinthol, Asmi Diamonds to name a few, are aimed at helping marketers develop winning brand strategies. Packed with action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. Well illustrated with examples of latest brands, this set is a must have for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.

The books in this set includes—
24 Brand Mantras (2e) by Jagdeep Kapoor
9 Brand Shaastras (2e) by Jagdeep Kapoor
Branding Demystified by Harsh V Verma