Description
Kogan Page Ltd Building Digital Culture by Daniel RowlesThomas Brown
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead their strategy needs to be fit for our fast-changing digital world where businesses have more data than they know what to do with a media landscape thats exploded in size and complexity the risk of a new disruption around every corner and only one certainty: that this change wont let up.Building Digital Culture doesnt address whether or not you should advertize on Facebook or invest in virtual reality. It doesnt seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype and argues that whatever digital might mean for your business if you dont create a digital culture youll most likely fail or at least fall short of what you want to achieve.Combining more than 30 years of experience at the forefront of marketing and digital developments and based on more than 200 hours of research candid interviews and contributions from brands including Twitter Deloitte HSBC and many more Building Digital Culture will help you navigate from being a business that tolerates or acts digital to one that truly is digital.