Description
Oxford Building a Business of Politics The Rise of Political Consulting and the Transformation of American Democracy 2018 Edition by Adam Sheingate
Political races in the United States rely heavily on highly paid political consultants. In Building a Business of Politics, Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn_x000D_campaign cash from special interest groups and wealthy donors into the advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: a professional political class stands between the voters and those who_x000D_claim to represent them. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era._x000D_ Table of Contents :- _x000D_
Preface_x000D_
_x000D_
1.) The Business of Politics_x000D_
2.) Publicity and the Public_x000D_
3.) Professional Propaganda_x000D_
4.) The Art and Science of Politics_x000D_
5.) A Business Takes Shape_x000D_
6.) Advertising Politics_x000D_
7.) The Consolidation of Control _x000D_
8.) The Business of Digital Politics_x000D_
9.) The Evolution of Political Work_x000D_
_x000D_
Appendix: Estimating the Size of the Political Consulting Industry_x000D_
Notes_x000D_
Index_x000D_