Description
Cengage Learning Business Analytic First Edition by Sahil Raj
In the present competitive era, managers cannot rely on their gut feelings to take relevant decisions. Taking decisions based on proper analysis of data is the need of the hour. But considering the fact that the organisations are now collecting huge volumes of data and that too in different formats, it is high time that future managers had analytical abilities. Moreover the future managers should cease assuming business analytics as the domain of computer experts or statisticians, rather it is the core of each and every type of functional area of management. Without analytics, it is not possible for managers to analyse the voluminous data and take relevant decisions. This book will embark your journey to the fascinating world of Business Analytics.
Key Features:-
- The issue of the dearth for books in the area of business analytics, covering cases and discussions
- Every chapter in this book is presented with a sound theoretical and practical approach
- Detailed examples and In Practice provide an in-depth knowledge of concepts of business analytics
- All the important aspects regarding multidimensional analysis are discussed in detail
- Analysis and key issues regarding unstructured and semi-structured data are elaborated in detail
- Assignments and discussion questions enhance critical and integrative thinking