Description
PEARSON INDIA Business Communication by Chaturvedi
The second edition of Business Communication: Concepts, Cases, and Applications builds on the key strengths of the first edition?clear writing style and comprehensive content?by updating the material to reflect the latest research and technological developments in business communication and presenting it in a style that engages the reader. Additional resources are available at http://wps.pearsoned.com/chaturvedi_bizcom_1/.
This edition has an interactive learning design. The text includes many new pedagogical features:
Each chapter starts with a vignette called Communication at Work, which provides a snapshot of some of the key issues addressed in the chapter.
Communication Snapshots and Exhibits illustrate samples of written business communication and explain them in detail.
Margin notes highlight important definitions and facts and draw attention to the learning objectives covered in a particular section.
Case studies help students analyse various issues related to business communication.
Review Your Learning questions, Reflect on Your Learning Questions, and Self-check Your Learning questions provide a host of practice questions for students to improve their chapter concepts and analytical skills.
In order to reflect the changing needs of students and teachers, this edition includes three new chapters on intercultural communication skills, conversation skills, and listening.
New technological developments such as the use of social networking sites, e-mail, and PowerPoint presentations have been covered in greater detail in this edition.
This edition comes with a powerful teaching and learning package that includes the following resources:
PowerPoint Slides and an instructors' manual to help instructors make classroom interactions more effective.
An interactive Web site where students can evaluate their answers to the repository of 160 end-of-chapter Self-Check Your Learning questions.
mQuest
Preface
PART 1 THEORY OF BUSINESS COMMUNICATION
The Profile of an Effective Communicator: A Case Study
1.Nature and Process of Communication
2.Organizational Communication
3.Intercultural Communication Skills
PART 2 FORMS OF BUSINESS COMMUNICATION
4.Oral Communication
5.Conversation Skills
6.Listening
7.Non-verbal Communication
8.Written Business Communication
PART 3 TYPES OF WRITTEN BUSINESS COMMUNICATION
9.Business Letters, Memos and E-mails
10.Report Writing
PART 4 APPLICATIONS OF BUSINESS COMMUNICATION
11.Presentation Skills
12.Negotiation Skills
13.Business Etiquette
14.CVs, Personal Interviews, and Group Discussions
15.Writing a Summer Project Report
16.Written Analysis of Cases
Appendix 1: Grammar, Usage, and Style
Appendix 2: The Process of Research
Appendix 3: A Sample Report
P. D. Chaturvedi, Former Professor and Head, Department of Language, BITS, Pilani
Mukesh Chaturvedi, Professor, Birla Institute of Management and Technology, Greater Noida