Description
CENGAGE LEARNING Business Communication 2Nd Edition by Mallika Nawal
Beginning with the epochs of ancient history to the aeons of modern world, communication has been the corner-stone of success. This book, Business Communication, is an effort to take you on a transformational journey — a journey of personal and professional growth for a successful life. This book will help you identify your current level of communicational prowess it will help you become aware of your own communication style and it will equip you with communication techniques to suit various situations. From the common aspects of oral and written communication to the finer aspects of etiquette and decorum, the book is filled with everyday practical examples to help you gather conceptual understanding of communication in all its dimensions.
Features:
One stop shop for all things "Communication" - oral and written business communication, WAC, neuro-linguistic programming, reading your bosses, mind-maps and content structuring, conflict and crisis communication, marketing oneself and interviewing techniques, etiquette, grooming, and accessorizing
Simple and easy-to-understand text-the language, examples, and exercises provide you with ample opportunities to learn and practice
Fresh and interesting pedagogy-cases and examples from Mr. Bean, Friends, and King Louis XIV make it interesting and relatable for the Gen-Y reader
Contemporary approach-(a) disability etiquette, (b) email flaming: the baiter, flamer, and troll, (c) golfing proprieties, (d) tea/coffee decorum, and (e) table manners in India-"without" the table
In this latest Edition, you will learn...
How a simple single comma can save or cost you crores! [New chapter: Mechanics of Editing and Proofreading]
Why gossip never stops around a water-cooler or a coffee-maker! [New Chapter: Organizational Communication]
When countries behave like people and have their own unique personalities and idiosyncrasies! [New Chapter: Cross-Cultural Communication]
What to do when your perfume smells great on your friend but not on you! [New content: Grooming, Clothing and Accessorizing]
Where slander stops and libel begins! [New Chapter: Ethical and Legal Aspects of Communication]
This book includes a licence key for our digital learning app, CENGAGE app, that provides access to flashcards and mind maps.
Table of Contents:
Chapter 1 Introduction to Communication
Chapter 2 Communication in Action
Chapter 3 Kinesics (Body Language)
Chapter 4 Paralanguage (Voice)
Chapter 5 Listening Skills
Chapter 6 Basics of Written Communication
Chapter 7 Written Analysis of Cases
Chapter 8 Letter Writing
Chapter 9 Memos and Minutes of Meeting
Chapter 10 Resumes and Cover Letter
Chapter 11 Reports and Proposals
Chapter 12 Mechanics of Editing and Proofreading
Chapter 13 Presentation Skills
Chapter 14 E-mail Etiquette
Chapter 15 Telephone Etiquette
Chapter 16 Organizational Communication
Chapter 17 Cross-Cultural Communication
Chapter 18 Talking the Talk
Chapter 19 Interview Prowess
Chapter 20 Corporate Etiquette
Chapter 21 Grooming, Clothing and Accessorizing
Chapter 22 Ethical and Legal Aspects of Communication
Index
About the Author:
Mallika Nawal
Dr. Mallika Nawal is presently an advocate, practicing civil and criminal law. Before joining the Bar, Dr. Nawal spent 12 years in academia, having taught at institutes like the Xavier Institute of Management, Bhubaneswar, S.P. Jain Centre of Management, Dubai/Singapore and at the Indian Institute of Technology (IIT) Kharagpur, where she conducted courses in oral business communication, written business communication, grooming and corporate etiquette. Dr. Nawal also served as Associate Editor for Vilakshan, XIMB’s bi-annual research journal and is also a prolific novelist and columnist for various national and international magazines.