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Business Communication: Connecting in a Digital World

Business Communication: Connecting in a Digital World
Books from same Author: Raymond V Lesikar Late
Books from same Publisher: McGraw Hill

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Description

The book takes a unique problem-solving approach; the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals – careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals.

Salient Features:

1. Problem-solving approach along with an increased focus on Communication Technologies and Cross-Cultural Communication
2. Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios, and special book-end appendices
3. Comprehensive adaptation includes features such as culture vignettes, Notes from India, and communication cases.

More Details About Business Communication: Connecting in a Digital World
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General Information
Author(s)Raymond V Lesikar Late
PublisherMcGraw Hill
Edition13
ISBN9789351342960
Pages816
BindingSoftcover
LanguageEnglish
Publish YearJanuary 2015
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