Description

The book takes a unique problem-solving approach; the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals – careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals.

Salient Features:

1. Problem-solving approach along with an increased focus on Communication Technologies and Cross-Cultural Communication
2. Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios, and special book-end appendices
3. Comprehensive adaptation includes features such as culture vignettes, Notes from India, and communication cases.

More Details about Business Communication: Connecting in a Digital World

General Information  
Author(s)Raymond V Lesikar Late
PublisherMcGraw Hill
Edition13
ISBN9789351342960
Pages816
BindingSoftcover
LanguageEnglish
Publish YearJanuary 2015