Description
McGraw Hill Business Communication: Connecting In A Digital World by Raymond V Lesikar Late
The
book takes a unique problem-solving approach; the text successfully
integrates current technologies and trends while maintaining an emphasis on
the fundamentals – careful analysis of the communication problem, development
of an audience-focused solution, and clear, correct use of language and
visuals.
Salient Features:
1. Problem-solving approach along with an increased focus on Communication
Technologies and Cross-Cultural Communication
2. Comprehensive pedagogy includes features comprising outlines and
checklists, different boxed items, realistic problem-solving case scenarios,
and special book-end appendices
3. Comprehensive adaptation includes features such as culture vignettes,
Notes from India, and communication cases.