Description
PEARSON INDIA Business Communication For Managers by Payal Mehra
Communnication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. Communication audit, crisis communication, financial communication, communication beyond boundaries, and corporate communication are the new buzzwords in the language of business.
The seond edition of Business Communication for Managers, aimed at all MBA students, begins by briefly analysing the various theories of communication. It demonstrates methods of effective communication through examples, real-life scenarios, and role-plays. It adopts a multi-dimensional and integrative approach to solve communication dilemmas at the workplace and touches upon the thoughts related to attention, perception, empathy, and professionalism.
Contents
1) Introduction to Business Communication
2) Theories of Interpersonal and Organizational Communication
3) Interpersonal Communication
4) Analysing Transactions: The Units of Communication
5) The Language of Persuasion
6) Communicating in a Diverse Work Environment
7) Crisis Communication Strategies
8) Business Meetings and Negotiations
9) Preparing and Delivering Presentations
10) Introduction to Business Writing
11) The Writing Strategy
12) Business Letters, Memorandums, and E-Mails
13) Planning, Composing, and Writing Reports
14) Employment Communication