Description

Business Driven Information Systems discusses various business initiatives first and howtechnology supports those initiatives second. The premise for this unique approach is thatbusiness initiatives should drive technology choices. Every discussion first addresses thebusiness needs and then addresses the technology that supports those needs. This text providesthe foundation that will enable students to achieve excellence in business, whether theymajor in operations management, manufacturing, sales, marketing, finance, human resources,accounting, or virtually any other business discipline. Business Driven Information Systems isdesigned to give students the ability to understand how information technology can be a pointof strength for an organization.

More Details about Business Driven Information Systems 5th Edition

General Information  
Author(s)Baltzan
PublisherMcGraw Hill
Edition5
ISBN9781259251764
Pages512
BindingPaperback
LanguageEnglish
Publish YearMay 2015