More Details about Business Environment

General Information  
Author(s)Paleri and P
PublisherCengage Learning
Publish YearJune 2014


In an entirely different approach to studying business environment, this book highlights the intricacies of the surroundings of a business, even beyond its articulated boundaries that impact on executive decision making. The book, thereby, adds breadth to the coverage of the subject. Executive decisions at the appropriate level and time in the life of a business organization can drive it towards growth and protect it from having to ride the path of premature decline. This book reiterates the fact to its readers that executive decisions and their proactive implementation are best done by careful scanning of the business environment and adapting to its constituents and factors with resonance. The contents of the book, especially Chapters 17-20, gravitate towards the Indian perspective of business, delving deep into the past, hovering over the present and peeping through the mist of uncertainty into the future.

Key Features:-

  • Twenty-one case studies, seriously researched and preferred, keep the pace of study dynamic and cong
  • Quick-Takes pages, included toward the end of the book, capture the major themes of each chapter and