Description
Cengage Learning Inc Business Marketing Management A Strategic View Of Industrial And Organizational Markets : 7 /E by Michael D. Hutt , Thomas W. Speh
Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than descriptive treatment marketing, the authors tie text material directly to business marketing management decision-making. There is, in addition, a chapter on the role of e-commerce in business-to-business marketing.