Business Marketing - Sie at Meripustak

Business Marketing - Sie

Books from same Author: Dwyer

Books from same Publisher: McGraw Hill

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  • General Information  
    Author(s)Dwyer
    PublisherMcGraw Hill
    ISBN9780070220911
    Pages688
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    McGraw Hill Business Marketing - Sie by Dwyer

    The text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It provides a balanced treatment of theory and practical applications. The authors strive to emphasize that connecting new knowledge with developed knowledge is the essence of learning; and connecting people to knowledge and knowledge to people is the essence of relationships.


    Key Features:-

    • Relationship marketing and Learning organization perspectives provide cutting-edge content.
    • Unique treatment of electronic marketing and other forms of direct communication in the One to One M
    • The best treatment of evaluating marketing performance. The book includes integration of ABC account
    • Unique chapters: Weaving Marketing into the Fabric of the Firm; The One to One Media; and Customer R