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Business Marketing: Text and Cases

Business Marketing: Text and Cases
Books from same Author: Havaldar
Books from same Publisher: McGraw Hill

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Description

The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses. Salient Features: • Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others • New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others • Comprehensive Online Companion Website (OLC) to include Power Point Presentations® (more than 300 slides) and Case Notes (For Integrated Book-end Cases)

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General Information
Author(s)Havaldar
PublisherMcGraw Hill
Edition4
ISBN9781259097966
Pages632
BindingSoft Cover
LanguageEnglish
Publish YearJanuary 2014
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