The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses. Salient Features: • Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others • New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others • Comprehensive Online Companion Website (OLC) to include Power Point Presentations® (more than 300 slides) and Case Notes (For Integrated Book-end Cases)

More Details about Business Marketing: Text and Cases

General Information  
PublisherMcGraw Hill
BindingSoft Cover
Publish YearJanuary 2014