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Business Marketing:Connecting Strategy, Relationships & Learning, 4Th Edition at Meripustak

Business Marketing:Connecting Strategy, Relationships & Learning, 4Th Edition by Dwyer, McGraw Hill

Books from same Author: Dwyer

Books from same Publisher: McGraw Hill

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General Information  
Author(s)Dwyer
PublisherMcGraw Hill
Edition4
ISBN9780071263436
Pages736
BindingPaperback
LanguageEnglish
Publish YearJuly 2008

Description

McGraw Hill Business Marketing:Connecting Strategy, Relationships & Learning, 4Th Edition by Dwyer

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.



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