Description
Oxford University Press Business Research Methods by Prahlad Mishra
Business Research Methods is a comprehensive textbook designed to meet the requirements of post graduate management students. It explores the core concepts of research methods and its practice, especially in business management scenarios through numerous exhibits, solved exercises, and cases. The book is divided into four parts. Part I, Conceptual Background of Research, provides a detailed theoretical and conceptual understanding of research, its types, usage, and specific roles of a researcher. Part II, Operationalization in Research and Instruments Designing, highlights the use of probability and distributions in different management situations, as also parametric and nonparametric tests. This section also discusses sampling and research design in detail. Part III, Univariate and Bivariate Techniques for Data Analysis, addresses tabulation, descriptive statistics, and bivariate regression model and explains the use of SPSS and Excel interpreting data for decision-making. Part IV, Multivariate Techniques for Data Analysis, discusses techniques such as discriminant analysis, factor analysis, cluster analysis, structural equation modeling, canonical correlation, and many more. This part concludes with a separate chapter on report writing and ethics in presentation. Written in a simple manner with inclusion of SPSS and Excel outputs and their inference, the book will be useful for students and young professionals.