Description
McGraw Hill Business Research Methods (Sie) by Donald R. Cooper, Pamela S. Schindler, J.K. Sharma
We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with
richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decisionmaking
processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found
throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts,
statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements
contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.
Salient Features:
å NEW! Reader-friendly structure
å NEW! More than 15 Cases about hospital services, data mining, new promotions, etc.
å Market-leading coverage of questionnaire design and web-based survey techniques
å NEW! Indian and Asian examples to illustrate various concepts, framework, and decision-making tools
å NEW! Updated pedagogy with additional examples solved using computer-based analytical methods (SPSS), 200+ truefalse
and multiple-choice questions