The easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer. Effective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps. The McGraw-Hill 36-Hour Course in Business Writing and Communication takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to: Transform your writing from "I" and "You" centered to "We" centered, Quickly collect and organize the information you need, Use "turn signals" to guide your reader from sentence to sentence, Eliminate non-specific words and phrases from your writing, Grab your readers' attention by choosing stronger nouns and verbs, Manage your online and cross-cultural writing, Focus first on getting each project written before concerning yourself with getting it right. In business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. The McGraw-Hill 36-Hour Course in Business Writing and Communication will give you the skills you need to write for success, regardless of your profession or position.

More Details about Business Writing & Communication

General Information  
Author(s)Davis and Kenneth
PublisherMcGraw Hill
Publish YearJanuary 2006