Description

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. They also foster learning through the development of independent thought, creativity, interpersonal communication, and decision-making skills. This collection of twelve cases is drawn from different sectors like FMCG, automobiles, and the petroleum sector.

More Details about CASE STUDIES IN MARKETING

General Information  
Author(s)VEER V
PublisherPEARSON
Edition1
ISBN9788131757970
Pages164
BindingPaperback
LanguageEnglish
Publish YearJanuary 2011